Home » How to Work With Bloggers & Be Social Media Savvy by Lesley L. Scott
How to Work With Bloggers & Be Social Media Savvy Lesley L. Scott

How to Work With Bloggers & Be Social Media Savvy

Lesley L. Scott

Published June 28th 2012
Kindle Edition
139 pages
Enter the sum

 About the Book 

Twitter. Facebook. Pinterest. Tumblr...Social Media. Ugh. And what about pitching your brand or product to those snarky bloggers? Double ugh, right? What you need is a savvy insider to guide you through this Brave New World. And now you have one! A professional blogger with over seven years experience who will:...give you the straight scoop on amateur-hour stuff to avoid....share the secrets of Blogosphere-savvy brands....get you up to speed so you can negotiate this New Media space like a pro.WHAT YOU WILL LEARN:- How this new world has a new map and is filled with savvy consumers & unsophisticated marketers - & how to court the former and avoid being the latter.- Why information overload isnt really the problem, Filter Failure is - which is solved to a large degree by good blogs.- How to know if a blog is good by applying the 5Cs of Blog Quality: Caliber, Connoisseur, Consistency, Connectedness, Consequential.- Why bloggers blog (its not what you think...be sure to check out the section on blogging as a form of Self Expression) plus the 5Cs that Bloggers Want: Courtin, Content, Community, Celebrity & Compensation. Once you know what it is they want, you can give it to them & they will then happily give you yours: buzz, promotion, blog love.- An in-depth FAQ to answer all your burning questions...plus a few you didnt even know you had.- How you as a brand engaging successfully in the space will be playing a crucial role in Enabling the Future.As you can see, working with bloggers can be pretty straightforward...or not. Its the or not part that *How to Work with Bloggers* will help you with, rewarding you with minimum headache & maximum success, more brand awareness, lots of consumer buzz and ultimately, more sales!